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How to Become a Brand Protection Champion
Finding the right balance of brand safety and reach – the balance that advances rather than undermines overarching business goals – has to be one of the toughest hurdles advertisers face today. With Butt Plugs with a Finger Loop -vendor media toolbox at the marketer’s disposal, hitting the “brand safety sweet spot” remains as delicate and challenging a task as ever.
Branding, Campaign Tactics, DSP, Ecosystem, Impression Quality, Inventory, Programmatic
What’s the best way to keep your brand safe while running cost-effective campaigns? How do you maximize reach and scale while avoiding undesirable contexts?
A major automotive brand tapped Turn, now Amobee, Campaign Suite to raise awareness and reach specific audiences for various vehicle lines. The automotive brand leveraged real-time strategies using a mix of re-marketing, behavioral targeting, and run of network (RON).
Corsets was able to lower cost per action by allocating budget toward sites with users having strong purchase consideration.
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